Category Archives for Business

The Magic Of “Pleased All Hollow” + A Changing Woman’s Biz Prep For New Years

(if the video says it can’t be played at this time, simply reload the page and click again) The Magic of “Pleased All Hollow” and a Changing Woman Business Owner’s ninja prep for New Year’s. Join our free Changing Woman Café FB mastermind for more: https://facebook.com/groups/ChangingWomanCafe Here’s a brief rundown of the good stuff we […]

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“Talk Sexy To Me” – Zappos Wins Because They Do One Thing Really, REALLY Well

Want to hear a good one that involves great message, good product, nice people and sex? Because you know that marketing is about sex, right? Sex and hot men doing the dishes, apparently. To the American woman.  But really, it’s all about the quality of the customer service. I may be late to the party, […]

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How to Get In Front Of The Right People: Part 2

In the first article in this series, we looked at how you can position yourself correctly to place you in the path of  gurus, mavens, JV managers, event planners and other decision makers in a position to make your day, and give you a chance to get your stuff out to a much wider audience. […]

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How to Get In Front Of The Right People: Part 1

One question clients consistently ask me is: “How Do I Get In Front Of The ‘Big Dogs’ in my Industry?”  The Answer: It’s first a matter of positioning yourself correctly in front of those people, even if you’re in a seat at the back of the room to begin with.   I went from having only […]

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The Future Of Online Communities

In conversation with other community leaders and managers this week, we fell to musing over all the different kinds of online communities we’ve helped set up, manage and troubleshoot over the years. We started with command line interface (+1 if you remember that) and moved slightly up the ladder to the BBS or bulletin board system, a […]

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